China is worth more than 25% of the world’s mobile games market – and rising, and deserves the attention of games companies worldwide. Although the regulations can be challenging, if a company is dedicated to developing a hit game that fits the rules and cultural gaming preferences, there is a strong chance that the effort will pay off in China. The report explains includes analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.
What’s included:
- A comprehensive market model and 5-year forecast through 2024 by games segment
- Qualitative and quantitative analysis on gamer demand, spending, behavior, and usage for mobile games
- Trends analysis that formed our market size and forecast data
- Market share estimates for game publishers and Top 10 games lists
- Market size & forecast
- Growth drivers & trends
- Mobile esports
- Publishers & app markets
- Top games
- Mobile devices & hardware
- Financial transaction events
- Game approvals & regulations
- Analysis of proprietary survey of Chinese gamers
- 99 slides with more than 50 data exhibits
Key takeaways from the analysis:
- Mobile and PC games revenue in China was in $33.1 billion in 2019, projected to pass $46.7 billion by 2024
- China had 685 million gamers in 2019, expected to rise to 772 million in 2024. 637 million are mobile gamers, and most PC gamers also play mobile games.
- Mobile games generated $18.5 billion in 2019, up 18.2% from the previous year, and forecast to reach $32.0 billion by 2024. This excludes revenue from mobile game exports, which was $6.4 billion, up 21% yoy.
- Female gamers are rising, making up 42% of total gamers in 2018, 46% in 2019 and forecast to be 50% in 2020, primarily on the mobile platform.
- Chinese gamers continue to be motivated by esports, and revenue of games played in esports reached $13.9 billion, rising to $23.2 billion in 2024. Total esports games revenue for 2019 was $13.9 billion, 42% of all revenue, projected to grow to $23.2 billion in 2024.
Key Topics Covered:
Data exhibits list:
1. China’s mobile games market
- Market size & forecast
- Gamers & ARPPU
- COVID-19 impact
2. Mobile esports market forecast
- Gamer spending on mobile esports
- Mobile esports tournaments
- Top mobile games by streaming and tips
3. PC to mobile game adaptations
4. Market share of mobile game publishers
- Market share of mobile game export revenue
- Top publishers
- Leading app markets
- Most popular app stores
5. Top mobile games
- Top mobile games – downloads
- Top mobile games – grossing
- Top mobile publishers by downloads & grossing
- Top mobile export games
- Top games by advertising
- Top games by streaming viewers
6. Mobile devices and hardware
- Smartphone shipments
- Smartphone brands
- Gamer plans to upgrade
7. Demographics
- Time spent gaming
- Increase in time spent gaming
- Gaming frequency
- Time spent by genre
- Genre preferences
- Most played games
- Payments
- Game discovery
- Game dislikes
- Motivations to try a new game
- Mobile emulator usage and brands
8. Transaction events
9. Launching a mobile game in China
- Process to bring a mobile game to China
- Value chain
- Value chain (RMB example)
- Publisher KPIs
10. Game approvals
11. Glossary
- City tiers
- Broadband penetration
- Population, smartphone users, internet users
For more information about this report visit https://www.researchandmarkets.com/r/nyzn8v
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