On Monday, the Kansas City Chiefs’ Tyreek Hill and Mecole Hardman, and Denver Broncos’ Melvin Gordon III took to Twitter with a similar, and obviously EA-sponsored message to fans.
All three players said they will have Madden 21 giveaways on PlayStation 4 and Xbox One.
All the NFL players and EA are asking fans to do is to simply retweet the image with the hashtag #Madden21 for a chance to win a free copy of the game. Madden 21 released globally on August 28 and since it’s been in the hands of fans and members of the media, it hasn’t generated much positive buzz.
In fact, the review scores are historically low. I reviewed it and gave a score consistent with what most from other publications are feeling.
Over the weekend, we saw the #NFLDropEA hashtag trending on Twitter as the negativity train is beginning to lose focus and border on the ridiculous. That said, this does indicate a fairly widespread level of dissatisfaction with the product from a critical standpoint.
However, unless EA sees a decline in sales and in the amount of money spent on microtransactions in MUT, they aren’t likely to care too much.
That said, no major organization likes bad press and Madden 21 has generated tons of it. Is this player-led initiative a tactic to balance out all of the negative content on social media?
Who knows, but you can bet there will be tons of people retweeting for their free copy.