With the launch of the Xbox Series X|S and the PlayStation 5 this month, the Switch’s almost two-year run atop the chats likely about to end. The hybrid console’s strong sales over the past year can be attributed to the release of the cheaper Nintendo Switch Lite, as well as the runaway success of Animal Crossing: New Horizons.
The special Animal Crossing edition of the Switch console was extremely popular when it was released alongside the game in March of this year. October saw stocks of that version replenished, giving it an extra sales boost last month.
According to data from the NPD Group, the Switch has just had its best October ever. The month saw Nintendo move 735,926 units of the console, across the regular Switch and Switch Lite models. Despite maintaining its 23-month run at the top of the console charts, Nintendo Switches have been in shorter supply this year.
Nick Chavez, Nintendo of America’s SVP of sales and marketing, told The Verve there has been “unprecedented demand for Nintendo Switch” in 2020. Recently, Nintendo has released Mario Kart Live: Home Circuit and Hyrule Warriors: Age Of Calamity ahead of the holiday season.
However, Chavez doesn’t view Microsoft or Sony as the direct competition, and told The Verve “the Nintendo Switch occupies a fundamentally different position, and really has a unique proposition for shoppers and players”.
The Xbox Series X is now available worldwide. The PlayStation 5 is available in the US, Japan, Canada, Mexico, Australia, New Zealand and South Korea. It will only launch in the UK and the rest of the world from November 19.