It seemed a bit odd to me, because there was no word of the giveaway from Blizzard, the Overwatch League, or even the Uprising itself—I ran across it courtesy of Wario64 on Twitter. And sure enough, it looks as though something happened that wasn’t meant to, as shortly after 2 pm Eastern, the page was taken down. It now says: “This form has been deactivated and is closed to any further submissions.”
Some fans have speculated that the giveaway could be a prelude to a free-to-play transition for Overwatch, but I’m not sure how likely that is. The free game was only being offered on PC via codes for Battle.net, not consoles, and requests for codes had to be submitted by January 15, 2021 and redeemed by January 31. It may also be part of a planned promotion for the upcoming Grand Finals weekend, which runs October 8-11—although, ironically, Boston won’t be taking part in that, as it was knocked out in the second round of playoffs on September 4.
What doesn’t seem likely is that this is some sort of lead-in to Overwatch 2. A recent leak suggested that more information on that could be forthcoming in early 2021, which squares will Blizzard’s plan to take BlizzCon online in February, but that won’t take place until more than a month after the end of the giveaway period.
Clearly something is happening, though. I was able to squeeze in a request for a code before the giveaway was killed and received an email saying that one will be sent to me within 72 hours, so the promotion was definitely active, although whether the codes will actually be sent out is another question entirely. I’ve reached out to Blizzard for more information and will update if I receive a reply